Cypress Pointe Cremation
Rename and refresh an existing, single cremation business into a national franchise opportunity.
The new operation was in need of a unique and memorable name that differentiated the new enterprise, something that could be trademarked and have a corresponding URL for the website. After a legal search of 50+ names, Cypress Pointe Cremation was selected. Through our naming process, we discovered that branches from the Cypress tree as well as a mourning shroud called a Cypress have historical connections to the funeral industry.
What began as a simple identity project to rebrand an existing cremation business, evolved into a full-fledged national franchising and marketing engagement.