APA Adoption Center
Evolve the brand and all communication materials of a nearly 100–year-old “animal shelter” to that of an “adoption center.” Through a targeted marketing strategy, attract and engage potential adopters and contributors around a compelling brand promise and three differentiated brand pillars — adoption, wellness and education.
Communications rely heavily on pet and people imagery, relatable success stories of adoptions, visualization of dynamic performance data, and infographics. Content focuses on the high-quality programs of the APA — all focused on building loyal brand advocates.
“It’s an honor to work with such a worthy and dedicated organization as the APA. They fill a great need for both pets — and the people who live in the St. Louis region.”
“We are lucky to have FalkHarrison on our team – they are a joy to work with. Their work is remarkable.”
Building on our foundational brand messaging platform, the APA Adoption Center communication materials consistently deliver our unique brand voice … an emotional – yet smart – story of a well-run nonprofit organization.