Logo Very minor refinements were made to the mark itself, originally designed in 1979. Three sub-brands were created — one for each of the three lines of business that we were focusing on — a unified brand structure. Introductory Hello Campaign Microsite The microsite provided a portal into our three lines of business at TheBANK…
Messaging Map Sketch Initial Identity Options Logo Concepts Logo concept creative process explored both the sybolic and literal depiction of trees. A secondary theme (cremation) was explored but not pursued. The strongest of each tree depiction was selected for initial extension to color and treatments. A copy of the logo exploration work is below. Chosen…
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