Pegasus Senior Living
Logo Concepts
Naming
Booz Allen Hamilton
Second Century Streamlining Processes, Services, & Data Redefining the Future of Cyber Security Convergence of Intelligence & Operations
TheBANK of Edwardsville
Logo Very minor refinements were made to the mark itself, originally designed in 1979. Three sub-brands were created — one for each of the three lines of business that we were focusing on — a unified brand structure. Introductory Hello Campaign Microsite The microsite provided a portal into our three lines of business at TheBANK…
Cypress Pointe Cremation
Messaging Map Sketch Initial Identity Options Logo Concepts Logo concept creative process explored both the sybolic and literal depiction of trees. A secondary theme (cremation) was explored but not pursued. The strongest of each tree depiction was selected for initial extension to color and treatments. A copy of the logo exploration work is below. Chosen…
