Create a unique brand positioning platform and visual identity that differentiates a certified arborist company from traditional tree trimming services. Develop a conversational messaging platform that appeals to the audience in an approachable, friendly way.
What other company can say, “our business is pretty shady” — and get away with it? Informed by our competitive landscape review, a differentiated brand position and visual identity system was created. Using a unique visual and conversational approach to the vehicle design and grassroots marketing tactics, the Arbor Management brand was easily recognized and remembered.
Every aspect of the design solution made Arbor not only the intelligent solution — but equally approachable and easy to do business with.