Booz Allen Hamilton
Differentiate a strategic product offering, sales and marketing tactics, and a strategic corporate positioning that supports product launches, work strategies, and process flows. Through strategic brand differentiation and a compelling brand promise, we communicate the complex through simplicity.
Through an iterative process, a wealth of information was synthesized and reshaped to the most salient, differentiating points to engage particular audience through relevant brand messaging. Targeting the U.S. government and its agencies, Fortune 500 corporations, and new client prospects, this differentiated storyline, compelling design, and detailed infographics created a positive brand experience when integrated into corporate presentations, sales meetings, and related product launches.