WashU Brown School
Center for Public Health Systems Science
The Objective
Help the Brown School define and clarify the group/collaboration/team and develop a brand name and image for the work. The project included creating a name and visual identity, as well as developing a brand positioning strategy and sample messaging to support the initiative.
The Approach
The FH team developed an identity system and a clear framework for positioning and explaining the group’s body of work. Every aspect of the brand strategy made Tailfin not only the intelligent solution, but also approachable and easy to understand for public stakeholders.
Conclusion
The new Tailfin brand increased the visibility of the multiple projects and partners involved and helped CPHSS and its partners secure new funding. Every aspect of the brand strategy made Tailfin not only the intelligent solution, but also approachable and easy to understand for public stakeholders.