Transform the brand of a nearly century-old nursing school into a bold, contemporary force in nursing education. Through a focused and strategic communications initiative, inspire prospective students and donors by highlighting an exceptional brand promise, cutting-edge facilities, and a flexible, future-forward academic experience.
We leveraged the authentic voices of current students, proud alumni, and the school’s deep connection to two world-renowned institutions—BJC HealthCare and Washington University School of Medicine. Their stories illuminate the transformative journey to a nursing career. At the core: exceptional programs, expert faculty, and a commitment to shaping not just skilled nurses, but passionate leaders in healthcare. Every touchpoint is designed to create connection, confidence, and brand loyalty.
Grounded in strategic brand messaging, the Goldfarb School of Nursing now communicates with a clear, confident voice — one that is intelligent, inspiring, and approachable. Every touchpoint reinforces its position as a premier institution for nursing education, preparing the next generation of healthcare leaders.
Rooted in strategic brand positioning, the new communications platform for Barnes-Jewish College Goldfarb School of Nursing brings to life a distinct voice—elevated yet accessible, intelligent yet human. It tells a compelling story of a world-class institution redefining what it means to prepare the next generation of nurses.