Olin Business Magazine
The Objective
Design and illustrate an annual publication for WashU Olin Business — an internationally ranked business school recognized globally for its real-world business application, research, and innovation. Aimed at alumni, the publication showcases how Olin drives business impact through world-class faculty research, distinctive educational experiences, and deep connections with the global business community.
The Approach
FalkHarrison leads design, illustration, art direction, and photo direction and production of this Olin publication. The aesthetic strikes a balance between clean professionalism and bold creativity, using dynamic visuals and purposeful typography to support insightful editorial content. The layout is structured yet flexible, with design elements that enhance storytelling while maintaining clarity and sophistication throughout.
Each issue of Olin Business Magazine is a visually engaging, thematically cohesive reflection of how the business world shapes the future—from cover to cover.
Jennifer Hunt – Creative Director
Conclusion
Our collaboration with WashU has driven consistently high readership satisfaction for Olin Business Magazine, with over 85% of survey respondents rating its creative execution and clear, compelling content as “good” or “excellent.” The result is a publication that not only informs but elevates Olin’s reputation as a leader in business education.