Brand Voice & Tone
The identity incorporates simple geometric shapes, a familiar element used in interactive learning and building of ideas and solutions. Understanding how the “pieces fit together” is key to the learning process. These geographic shapes are incorporated as letterforms in the brand identity, as well as the website and all communication materials.
Web Design & Development
The website represents the integrated and cohesive brand experience. The new identity and brand assets – photography, color, type and icons, is presented in an easy-to-navigate, open and clean design that parallels the learning environment enjoyed by the students.