Original Cast Lighting
Rebrand an established, second-generation lighting business to appeal to a sophisticated and design-focused audience – architects, interior designers and lighting specialists.
To project the new energy and outlook of the second generation of management, rebrand this 35-year-old company and its product marketing materials. Anchored by a new market position and brand identity that appeals to a new design-influenced audience, produce a 300+ page hard-bound catalog to highlight an expanded line of contemporary lighting fixtures for hotels, restaurants, and office buildings.
The only thing we pulled forward from the old brand was the company name on the two-color product binder. Everything else was up for grabs.