Booz Allen Hamilton

Move from complexity to simplicity.

The Challenge

Through a strategic, informed design approach, develop differentiating positioning language and compelling infographics for a variety of sales and marketing tactics that support product launches, work strategies, process flows and corporate strategic positioning.

The Approach

Beginning with in-depth interviews or leading informational workshops, a wealth of information was obtained, synthesized into distinct and easy-to-understand messaging, and paired with compelling imagery and detailed infographics. This integrated communication platform was then used to tell the Booz Allen Hamilton unique approach to business and product offerings through a differentiated storyline – for a variety of corporate presentations, sales meetings or product launches. For our target audiences – the U.S. government and its agencies, Fortune 500 corporations, and new client prospects.

Each project initially began with a client mind-dump – multiple interviews with project leads – each with legacy sales decks and competitor samples. Through iterative process, the formation was then synthesized and reshaped to the most salient, differentiating points that address the specific needs of a particular audience.


“Take hours of conversations and huge amounts of background data and create something that tells a succinct story in a dynamic way.”

Ken Kuehnel, Senior Creative Director

Second Century


Streamlining Processes, Services, & Data


Redefining the Future of Cyber Security


Convergence of Intelligence & Operations



The iterative process with our clients brought new, simplified thinking and a storyline that was more easily understood. Informed design thinking, story organization, infographics, and an insatiable need to simplify the message brought a new, fresh perspective to complex concepts.