TheBANK of Edwardsville
Introduce, differentiate and market a 150-year-old Illinois community bank into the Saint Louis, Missouri market — the second-most saturated financial market in the United States — without losing their small town community bank brand.
Building on its legacy as a leading community bank in the Metro East (Illinois), TheBANK of Edwardsville expanded across the Mississippi into Missouri. Strategic brand messaging and a new unified brand structure was recommended to unite and promote three primary lines of business — commercial banking, mortgage lending and wealth management. The introductory campaign began with a simple “hello”. It was open invitation to simply meet and talk. No strings attached. As the campaign gained traction, additional digital tactics were added — campaign-supporting microsites and targeted digital marketing campaigns, as well as radio and outdoor advertising.