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Pegasus Senior Living
What’s Old is New
The Objective
Rename and rebrand a senior living service provider with communities located across the United States. Develop a digital marketing strategy to maximize lead generation, replacing existing, more expensive programs.
The Approach
Create a differentiated brand and compelling brand promise within the highly-competitive senior housing landscape. Utilize a local, or “unchained” naming convention for individual communities based on historic significance or physical geographic surroundings, while sharing a common brand identity and visual solution. Extend this local and relevant brand messaging to the supporting print collateral, website, and signage.
Develop a comprehensive digital marketing strategy utilizing SEO/PPC, Google My Business, YEXT and social media targeted at lead conversion. Provide weekly reporting via a custom dashboard that allows for digital strategy optimization.
Conclusion
With a successful launch of the initial 36 properties, utilize the branded communication tools to add additional communities, programs and services. Continue to analyze results from the digital marketing strategy to enhance visibility and resident occupancy.
