TheBANK of Edwardsville
Building on its 148-year legacy as a leading retail bank in the Metro East, TheBANK of Edwardsville expanded across the Mississippi into Missouri. Strategic brand messaging and a new unified brand structure was recommended to unite and promote three primary lines of business – commercial banking, mortgage lending and wealth management. The “hello” introductory campaign was designed and launched through an integrated media buy using radio, outdoor billboards, print and digital ads, as well as cinema advertising. A “hello” microsite was also produced to aid in lead generation and new business development.