Siteman Cancer Center
For the Lives you Touch Campaign
The Objective
The campaign “For The Lives You Touch” was designed to boost cancer screenings in and around the St. Louis metro area took a deeply personal and emotionally resonant approach, bridging both rural and urban communities through storytelling.
The Approach
At the core of the campaign was a series of short, emotionally impactful stories—each told from the perspective of someone who got screened not just for themselves, but for someone they love. These stories brought the message to life in ways that transcended statistics or generic reminders. They showed real people making real decisions, driven by care and connection. Each story was delivered using videos of multiple length, radio, print, social and digital ads, and more.
This local-first strategy ensured that people saw and heard stories from individuals who looked and lived like them—building trust and encouraging action.
Jennifer Hunt – Creative Director
Conclusion
This campaign succeeded by meeting people where they are—geographically, emotionally, and culturally. Through meaningful stories and a compassionate, human-centered message, it turned cancer screening from a medical chore into an act of love, empowerment, and peace of mind.