Compass Health Network

Building a Healthy Brand

The Objective

Develop a comprehensive healthcare brand that combines two existing operational brands (Crider and Pathways) under a single FQHC (Federally Qualified Health Care) name, differentiate the new brand through a comprehensive brand messaging platform with relevant brand messaging that informs print collateral, website and marketing tactics.

The Approach

Through a competitive landscape scan, identify key strategic differentiators, develop four brand messaging pillars and supporting brand messaging platform. Create the identity and brand standards and apply them to a comprehensive signage system. Create positive brand experiences through the design and development a new website, external marketing collateral and internal employee communications.

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Conclusion

Launch the new brand externally through marketing collateral, website and signage, provide internal communication resources necessary file templates and brand standards for consistent implementation and use.