Pegasus Senior Living
Rename, rebrand a senior living service provider with communities located across the United States all within a three-month timeframe. Develop a digital marketing strategy to maximize lead generation, replacing existing, more expensive programs.
Create an engaging and unique brand within the highly-competitive senior housing landscape. Utilize a local approach or “unchained” naming convention for individual communities based on historic significance or physical geographic surroundings, while sharing a common brand identity and visual solution. Extend the brand messaging platform to the supporting print collateral, and website with individual community pages and signage. Develop a comprehensive digital marketing strategy utilizing SEO/PPC, Google My Business, YEXT and social media. Provide weekly reporting via a custom dashboard that allows for digital strategy optimization.