Pegasus Senior Living

Your choice. Your life.

The Challenge

Rename, rebrand a senior living service provider with communities located across the United States all within a three-month timeframe. Develop a digital marketing strategy to maximize lead generation, replacing existing, more expensive programs.

The Approach

Create an engaging and unique brand within the highly-competitive senior housing landscape. Utilize a local approach or “unchained” naming convention for individual communities based on historic significance or physical geographic surroundings, while sharing a common brand identity and visual solution. Extend the brand messaging platform to the supporting print collateral, and website with individual community pages and signage. Develop a comprehensive digital marketing strategy utilizing SEO/PPC, Google My Business, YEXT and social media. Provide weekly reporting via a custom dashboard that allows for digital strategy optimization.

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Logo Concepts

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Conclusion

With a successful launch of the initial 36 properties, utilize the branded communication tools to add additional communities, programs and services. Continue to analyze results from the digital marketing strategy to enhance visibility and resident occupancy.