Case Study Tag: Marketing Materials

TheBANK of Edwardsville

Logo Very minor refinements were made to the mark itself, originally designed in 1979. Three sub-brands were created – one for each of the three lines of business that we were focusing on – a unified brand structure. Introductory Hello Campaign Microsite The microsite provided a portal into our three lines of business at TheBANK…

Cypress Pointe Cremation

Messaging Map Sketch Initial Identity Options Logo Concepts Logo concept creative process explored both the sybolic and literal depiction of trees. A secondary theme (cremation) was explored but not pursued. The strongest of each tree depiction was selected for initial extension to color and treatments. A copy of the logo exploration work is below. Chosen…