Logo Concepts The mark taking on a literal tree form was, well a natural. The ability to incorporate the “A” letter form made the mark that much more unique. Selected Logo The graphic, recognizable tree form was supplemented by a unique plaid pattern — a nostalgic throw-back to the plaids worn by lumberjacks. The contrast…
A Complete Overhaul Redesigning the existing product binder had nowhere to go but up. The production and addition of the high-end product photography was critical in the design of the catalogue. It proved to be the differentiating element that appealed to our visual designer audience. The redesign of the product specification data made the piece…
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