Crestwood

Connections for America’s Energy

The Objective

Create an integrated brand strategy, including a new identity, brand messaging, investor communications, trade advertising, and a stronger digital presence for Crestwood Equity Partners LP. Crestwood operates midstream energy assets located primarily in three shale regions across the United States.

The Approach

Position the brand messaging centered around two key pillars — long-term value for investors; and operational excellence across their value chain including Gathering and Processing, Storage and Transportation, and Marketing, Supply and Logistics. Create a brand identity that communicates a flow of gathered and processed products across their connected operations. Develop a tagline — “Connections for America’s Energy” and trade advertising that creatively portrays the company. Extend the brand to investor presentation deck and an improved digital web presence.

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Conclusion

Building on their history of strong customer service, operational safety as the top priority and long-term value creation for our investors, Crestwood is committed to achieving sustainable growth through expansions and acquisitions that increase our connections to America’s midstream energy infrastructure.

The tagline developed for the newly faced company, “Connections for America’s Energy,” spearheads their mission to build a platform for meaningful innovation along America’s energy value chain.