Create an integrated brand strategy, including a new identity, brand messaging, investor communications, trade advertising, and a stronger digital presence for Crestwood Equity Partners LP. Crestwood operates midstream energy assets located primarily in three shale regions across the United States.
Position the brand messaging centered around two key pillars — long-term value for investors; and operational excellence across their value chain including Gathering and Processing, Storage and Transportation, and Marketing, Supply and Logistics. Create a brand identity that communicates a flow of gathered and processed products across their connected operations. Develop a tagline — “Connections for America’s Energy” and trade advertising that creatively portrays the company. Extend the brand to investor presentation deck and an improved digital web presence.