TheBANK of Edwardsville
Introduce, differentiate and market a 150-year-old Illinois community bank into the Saint Louis, Missouri market – the second-most saturated financial market in the United States.
Building on its legacy as a leading community bank in the Metro East (Illinois), TheBANK of Edwardsville expanded across the Mississippi into Missouri. Strategic brand messaging and a new unified brand structure was recommended to unite and promote three primary lines of business – commercial banking, mortgage lending and wealth management.
We felt that an approach that began with a conversation and a simple “hello” was in line with the brand at TheBANK – a friendly, neighborly, community bank. It was open invitation to simply meet and talk. No strings attached.