Nuverra Environmental Solutions, Inc.

The Challenge

Heckmann Corporation expanded and repositioned itself as a comprehensive environmental solutions company in two key end markets: Oil and Gas, and Industrial Recycling. FalkHarrison partnered with Heckmann Corporation to create a new global identity.

The Approach

A new brand platform, including a new name and brand identity, tagline, and ownable strategic messaging with supporting collateral helped to transition Heckmann Corporation to Nuverra Environmental Solutions.

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Conclusion

The new brand was launched internally to employees through brochures, fact sheets and HR collateral; and externally to investors, customers and partners through investor presentations, website, brochures, vehicle design and signage.