Compass Health Network

Aligning health and wellness for whole-person healthcare.

The Challenge

Develop a brand that combines two existing operational brands (Crider and Pathways) under a single FQHC (Federally Qualified Health Care) name, differentiate the new brand through a comprehensive brand messaging platform that informs print collateral, website and marketing tactics.

The Approach

Through a competitive landscape scan, identify key strategic differentiators, develop four brand messaging pillars and supporting brand messaging platform. Create the identity and brand standards and apply to a comprehensive signage system. Extend the brand system through the design and development a new website, external marketing collateral and internal employee communications.



Launch the new brand externally through marketing collateral, website and signage, provide internal communication resources necessary file templates and brand standards for consistent implementation and use.