Compass Health Network
Develop a brand that combines two existing operational brands (Crider and Pathways) under a single FQHC (Federally Qualified Health Care) name, differentiate the new brand through a comprehensive brand messaging platform that informs print collateral, website and marketing tactics.
Through a competitive landscape scan, identify key strategic differentiators, develop four brand messaging pillars and supporting brand messaging platform. Create the identity and brand standards and apply to a comprehensive signage system. Extend the brand system through the design and development a new website, external marketing collateral and internal employee communications.