APA Adoption Center

It’s animal attraction.

The Challenge

Evolve the brand and all communication materials of a 90-year-old “animal shelter” to that of an “adoption center.” Through a targeted marketing strategy, engage potential adopters and contributors around our new purpose and three primary brand pillars – adoption, wellness and education.

The Approach

Communications rely heavily on pet and people imagery, relatable success stories of adoptions, visualization of dynamic performance data, and infographics. Through our high-quality programs, we are building friendships that last a lifetime.

The new brand goes well beyond cute photos of puppies and kittens to that of a well-run, open admission organization dedicated to finding a safe, loving home for every adoptable animal. We are focused on not only adoptions, but wellness – through our house vet clinic; and education – through many learning programs for both you and your pet.

“It’s an honor to work with such a worthy and dedicated organization as the APA. They fill a great need for both pets – and the people who live in the St. Louis region.”

Steve Harrison, President

Brand Position & Pillars


Targeted Financial Appeals


Environmental Design


“We are lucky to have FalkHarrison on our team – they are a joy to work with. Their work is remarkable.”

Sarah Javier, Executive Director


Building on our foundational brand messaging platform, the APA Adoption Center communication materials consistently deliver our unique brand voice … an emotional – yet smart – story of a well-run nonprofit organization.