APA Adoption Center
Evolve the brand and all communication materials of a 90-year-old “animal shelter” to that of an “adoption center.” Through a targeted marketing strategy, engage potential adopters and contributors around our new purpose and three primary brand pillars – adoption, wellness and education.
Communications rely heavily on pet and people imagery, relatable success stories of adoptions, visualization of dynamic performance data, and infographics. Content focuses on the high-quality programs of the APA – all focused on building friendships that last a lifetime.
The new brand goes well beyond cute photos of puppies and kittens, though, to that of a well-run, open admission organization dedicated to finding a safe, loving home for every adoptable animal. This is a brand that’s not only about adoptions, but wellness – through the house vet clinic and education – and learning programs for both people and pets.