APA Adoption Center

It’s animal attraction.

The Challenge

Evolve the brand and all communication materials of a 90-year-old “animal shelter” to that of an “adoption center.” Through a targeted marketing strategy, engage potential adopters and contributors around our new purpose and three primary brand pillars – adoption, wellness and education.

The Approach

Communications rely heavily on pet and people imagery, relatable success stories of adoptions, visualization of dynamic performance data, and infographics. Content focuses on the high-quality programs of the APA – all focused on building friendships that last a lifetime.

The new brand goes well beyond cute photos of puppies and kittens, though, to that of a well-run, open admission organization dedicated to finding a safe, loving home for every adoptable animal. This is a brand that’s not only about adoptions, but wellness – through the house vet clinic and education – and learning programs for both people and pets.

“It’s an honor to work with such a worthy and dedicated organization as the APA. They fill a great need for both pets – and the people who live in the St. Louis region.”

Steve Harrison, President

Brand Position & Pillars

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Targeted Financial Appeals

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Environmental Design

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“We are lucky to have FalkHarrison on our team – they are a joy to work with. Their work is remarkable.”

Sarah Javier, Executive Director

Conclusion

Building on our foundational brand messaging platform, the APA Adoption Center communication materials consistently deliver our unique brand voice … an emotional – yet smart – story of a well-run nonprofit organization.