Affinia Healthcare

Inspired by the Patients We Serve

The Challenge

In 2014, FalkHarrison began working with Grace Hill Health Center to rename and rebrand the 100+ year-old organization. To help maintain their leadership role in a changing health care landscape, Grace Hill Health Centers chose to lay a fresh path for their historic 100 year-old institution.

The Approach

Through an integrated process of research, brand positioning and name generation, a new identity was developed. Using print and digital communications, Affinia Healthcare now continues to expand its dynamic and transformative health system, by providing exceptional care – one patient at a time.

Instrumental to the process were focus groups to help provide perspective from the community, the staff and partnering organizations. The name Affinia and new logo mark the beginnings of a new brand that represent this historical organization.

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Conclusion

The name Affinia and new logo mark the beginnings of a new brand that represent this historical organization. In addition. we created a new website, marketing materials, employee communications and signage. Using print and digital communications, Affinia Healthcare now continues to expand its dynamic and transformative health system, by providing exceptional care – one patient at a time.