+ Messaging Map Sketch
+ Initial Identity Options
+ Logo Concepts
Logo concept creative process explored both the sybolic and literal depiction of trees. A secondary theme (cremation) was explored but not pursued. The strongest of each tree depiction was selected for initial extension to color and treatments. A copy of the logo exploration work is below.
+ Chosen Concepts
The Cypress Point Cremation monogram stands for simple, dignified and affordable cremation. The combined letters form a leaf symbolic of hope, renewal, revival, love and compassion.
We partnered with the Franchise Development Group to provide all the necessary legal work within a 200-page Financial Disclosure Document. We designed a companion investor sales deck and a B2B website – including PR content marketing strategy and blog – that positioned the business opportunity within the rapidly evolving death care industry. For a potential franchisee, the time to act was now. The use of cremation as opposed to the traditional funeral was reaching a tipping point, with cremations anticipated to become the preferred funeral choice by 2020.