Case Study Tag: Brand Identity

Reinsurance Group of America

Annual Review Website Design and Development The website presents the complex story in an easily-navigated format. The mobile experience provides easy access to performance data across a global, multi-language platform.

Chesterfield Montessori School

Brand Voice & Tone Brand Identity The identity incorporates simple geometric shapes, a familiar element used in interactive learning and building of ideas and solutions. Understanding how the “pieces fit together” is key to the learning process. These geographic shapes are incorporated as letterforms in the brand identity, as well as the website and all…

Arbor Management

Logo Concepts The mark taking on a literal tree form was, well a natural. The ability to incorporate the “A” letter form made the mark that much more unique. Selected Logo The graphic, recognizable tree form was supplemented by a unique plaid pattern – a nostalgic throw-back to the plaids worn by lumberjacks. The contrast…

Original Cast Lighting

A Complete Overhaul Redesigning the existing product binder had nowhere to go but up. The production and addition of the high-end product photography was critical in the design of the catalogue. It proved to be the differentiating element that appealed to our visual designer audience. The redesign of the product specification data made the piece…