Case Study Tag: B2B Website

TheBANK of Edwardsville

+ Logo Very minor refinements were made to the mark itself, originally designed in 1979. Three sub-brands were created – one for each of the three lines of business that we were focusing on – a unified brand structure. + Introductory Hello Campaign + Microsite The microsite provided a portal into our three lines of …

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Cypress Pointe Cremation

  + Messaging Map Sketch + Initial Identity Options + Logo Concepts Logo concept creative process explored both the sybolic and literal depiction of trees. A secondary theme (cremation) was explored but not pursued. The strongest of each tree depiction was selected for initial extension to color and treatments. A copy of the logo exploration …

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