APA Adoption Center
Did someone say fetch?
The APA of Missouri has been in a state of transition – a journey of both physical growth and a refined brand position. With a recently completed facility expansion and a strategic shift from an “animal shelter” to an “adoption center,” more-focused communications where necessary to tell their new story. From financial appeals, to informational brochures, to an exhibit celebrating their 90th anniversary, all communications shared the same brand voice and visual brand – a true differentiator to similar local, regional and national competitors all vying for the same attention and support.