Schutt Sports

Touchdown

As the world’s leading manufacturer of football helmets and face guards, Schutt Sports shares the players’ passion and excitement for the game. Expressing that energy in the redesign of packaging for the retail line was critical. Packaging consisted of four helmet grades, plus more than 30 protective football accessories. The end goal of the design was not only to inform customers and encourage purchases, but also to motivate retailers to expand their in-store real estate for the product line.