Booz Allen Hamilton

Brand the Complex

The assignment: define a value proposition for a variety of products or work processes, within a highly complex organization, or outside competitive landscape. Beginning with in-depth interviews or leading of informational workshops, a wealth of information is obtained, synthesized into distinct and easy-to- understand messaging, and paired with compelling imagery and detailed info-graphics. This integrated communication platform is then used to tell the Booz Allen Hamilton unique approach to business and product offerings through a differentiated storyline – for a variety of corporate presentations, sales meetings or product launches.