Work

5 Minute Miracle

What difference can five minutes make? A world of difference when it’s five minutes of time engaged with your child each day.

Numerous research studies have shown that human relationships are the foundation of every child’s early social and emotional development and healthy well-being. Better outcomes can be achieved with a minimum of five minutes of parent/child interaction each day. With this in mind, Falk Harrison developed the 5 Minute Miracle public awareness campaign for Project LAUNCH — a national initiative administered locally by Vision for Children at Risk. The 5 Minute Miracle campaign provides parents with ideas for fun, age-appropriate everyday activities they can do with their children from birth to age eight.

5 min miracle1While the public awareness campaign is primarily focused on two ZIP Codes in North St. Louis, the message is equally relevant to all parents of children in the target age group. The campaign is being communicated through 30-second radio spots, bus shelter ads and transit ads in St. Louis. Additional materials include a 2015 wall calendar, posters and a brochure. All of the materials include ideas for fun activities that parents can do with their children.

For more information about the 5 Minute Miracle and Project LAUNCH, visit stopandplay.org or call 314-534-6015.

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Work: Z Skin Systems E-Commerce Site

zskins copy2Working with a new client is always exciting. Getting to work with a new client on a brand new product launch is not only exciting, but offers its set of challenges, as well.

Falk Harrison began working with Z Skin Systems in July on an e-commerce website that would launch in early October to coincide with the introduction of their new line of nutri-cosmetic products for better skin health. At the onset, timelines were tight, product and packaging didn’t exist yet and much of the research and content to go onto the website still had to be created.

With the Z Skin Systems team in St. Louis and their consultants in both California and Canada, Falk Harrison’s designers and developers met and corresponded frequently, sharing ideas, copy, research, designs, photos, illustrations and other content through our project management program Basecamp.

In approximately 12 weeks, the zskinsystems.com site was designed, populated, built, edited, tested and launched. The site went live on October 1, precisely on schedule. Z Skin Systems products are currently only available online, so meeting the planned launch date was paramount. With an advertising campaign and a trade show event planned for October, the site needed to be ready to accept orders.

We encourage you to peruse the Z Skin Systems site and while you’re there, do some shopping!

Work: TWP Products Website Design and Build

TWP Products website

Amteco Inc. currently has two different product lines: TWP and Zero Rust. Each product is featured on the Amteco corporate website, but their goal was to launch individual product sites for each brand. TWP was the first project to commence, and Falk Harrison got the call to design and build the new site.

One of our first decisions was the URL. Several ideal URLs were already in use by various TWP dealers. Amteco had previously purchased some other URLs, but none seemed to fit the bill. After a brainstorm, we came up with UseTWP.com, hoping the call to action right in the address would give the company an edge.

Our creative director, Steve Hartman, shot photography of the four product cans (a fifth was subsequently added). We presented site design comps to the client, and after approval, our development team built the store locator, project planner, and the color samples order page.

TWP Products website

Our client was thrilled with the result, and we’ve continued to work with Amteco on videos and brand development. A new website for Zero Rust is in the offing, as well.

Falk Harrison has been building websites since 1995, and our creatives and developers are ready to help you take your web presence up a few notches. To get us building you a site that helps you claim thought leadership, generate leads, and close sales, contact Jon Falk at (314) 531.1410.

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Work: Sugarfire Smoke House Video Production


CAUTION: just a bit of foul language in the video

Late last year, Mike Johnson, owner of St. Louis BBQ joint Sugarfire Smoke House, received an email that made him jump out of his chair. The producers of the TV series BBQ Pitmasters invited Sugarfire to apply to appear on the show. All the producers needed was a 3-5 minute audition video that explained, with as much in-your-face attitude as possible, why Sugarfire deserved to be on the show.

Mike texted me, asking if I had any good ideas. I said, “Not off the top of my head, but let me put a creative and a film crew on this.” He agreed the opportunity was important enough to bring in outside help on, and we got to work.

Chris Reimer, our VP of Social Media (me), contacted Bill Streeter of Hydraulic Pictures. A documentary filmmaker with some amazing work under his belt, Bill would prove to be the perfect choice to concept and shoot this project.

Falk Harrison video production

Bill shot raw footage on location of Mike and his pitmaster, Casey Jovick, with help from Chris and Bill’s business partner, Gretta Forrester. Mike and Casey are, believe it or not, pretty humble guys, which presented a small problem. They’re masters at their craft, having trained with some of the best chefs in the world. However, like most of us, they’re a bit shy around a camera. Per the show’s instructions, this audition video needed to be loud and boastful. As conflict makes the reality TV world go ’round, the producers had to ensure that Mike and Casey could hold their own. So they had to be quite a bit louder and more boastful than normal. After a slow start, Bill kept shooting and providing advice as Chris and Gretta jumped up and down in the background, imploring Mike and Casey to get crazy. Eventually, they got warmed up and began explaining their smoking process, talking trash about Memphis BBQ, and basically claiming the $50,000 prize before even appearing on the show.

Bill got what he needed, chose a great musical track, and added a nice little message to Memphis at the end. With a final video in hand, Mike submitted his application to BBQ Pitmasters. Within a week, he had received the good news: they were going to Tampa at the end of January to be on the show. Tune in to Destination America on April 26th for the Season 6 premiere!

What’s the ROI of this expenditure? Prospective clients ask us this all the time. In this case, it would be a tough calculation. Mike didn’t ask that question; he just knew that appearing on television would be a huge break for them. Since opening Sugarfire in 2012, Mike has generated amazing publicity via sandwich giveaways during the government shutdown, winning awards like Best New Restaurant in St. Louis and Best BBQ in St. Louis, making a Sweet Baby Cheezus sandwich for famed NYC PR man Peter Shankman, and the list goes on. Mike knows that such publicity adds up over time. Mike and his team are very thankful and honored to be mentioned among St. Louis’ best barbeque joints after less than a year and a half in operation, but they’re not resting on their laurels. They’ve built a social media machine (check out the post they did on Facebook, announcing their appearance on the show – over 500 likes). Mike uses this ever-growing marketing asset on a daily basis to drive traffic to the restaurant. They also employed Falk Harrison to build their website, which was a substantial investment for them.

Mike and his team are taking a long-term approach to social media and brand building, and the lines out the door are evidence that it’s paying off.

Falk Harrison has been helping organizations with marketing and communications since 1971. Believe it or not, we don’t specialize in making 3-minute reality TV show audition videos; we simply apply great thinking to whatever communication challenge stands before us. The storytelling mediums have changed over the years, and video is the latest (and one of the greatest) ways to communicate with your key stakeholders. To star in your own video production, customized for your organization’s specific needs, contact Jon Falk at (314) 531-1410.

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Work: Recruitment Website and Videos for Benjamin F. Edwards & Co

Benjamin F. Edwards & Co. (BFEC) is growing by leaps and bounds, spreading new locations across the country. To both spur and continue this growth, the organization reached out to Falk Harrison to design and implement a messaging strategy.

The organization does benefit from investors placing their trust in and their assets with a Benjamin F. Edwards & Co. financial consultant (FC). However, after conducting research, we determined that accelerated growth would be realized if financial consultants working at other full-service broker-dealers decided to make the move to Benjamin F. Edwards & Co. The book of business they’d bring with them would be the new clients BFEC is seeking.

Falk Harrison built a microsite designed to highlight how easy it is for FCs to move to BFEC, what the core values of the organization would mean to them should they decide to make the move, and how great the move worked out for the FC and his or her clients.

Benjamin F Edwards & Co Website

 
Our assignment started with three recruitment videos, focusing on the three core values the organization relies on every day. The values are integrity, trust and mutual respect. A video was concepted for each core value, and shot on location in St. Louis and Chattanooga, TN.

Benjamin F Edwards website

We shot photography of six current FCs, and solicited testimonials from them. Future potential Benjamin F. Edwards & Co. employees now have a website they can peruse while trying to make a very important life decision for themselves and their clients. BFEC wants to make it easy on FCs to figure out if the firm is going to be a good fit for them, and they want to make it easy to join and work at the firm. Falk Harrison’s job was to make this abundantly clear on the website. The site is rich with information and presents the organization in a fun, yet professional light. And our client reports that it’s working, as they continue to expand across the country.

To get Falk Harrison thinking, designing and implementing solutions for you, contact Jon Falk at (314) 531-1410.

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