Work

Work: TWP Products Website Design and Build

TWP Products website

Amteco Inc. currently has two different product lines: TWP and Zero Rust. Each product is featured on the Amteco corporate website, but their goal was to launch individual product sites for each brand. TWP was the first project to commence, and Falk Harrison got the call to design and build the new site.

One of our first decisions was the URL. Several ideal URLs were already in use by various TWP dealers. Amteco had previously purchased some other URLs, but none seemed to fit the bill. After a brainstorm, we came up with UseTWP.com, hoping the call to action right in the address would give the company an edge.

Our creative director, Steve Hartman, shot photography of the four product cans (a fifth was subsequently added). We presented site design comps to the client, and after approval, our development team built the store locator, project planner, and the color samples order page.

TWP Products website

Our client was thrilled with the result, and we’ve continued to work with Amteco on videos and brand development. A new website for Zero Rust is in the offing, as well.

Falk Harrison has been building websites since 1995, and our creatives and developers are ready to help you take your web presence up a few notches. To get us building you a site that helps you claim thought leadership, generate leads, and close sales, contact Jon Falk at (314) 531.1410.

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Work: Sugarfire Smoke House Video Production


CAUTION: just a bit of foul language in the video

Late last year, Mike Johnson, owner of St. Louis BBQ joint Sugarfire Smoke House, received an email that made him jump out of his chair. The producers of the TV series BBQ Pitmasters invited Sugarfire to apply to appear on the show. All the producers needed was a 3-5 minute audition video that explained, with as much in-your-face attitude as possible, why Sugarfire deserved to be on the show.

Mike texted me, asking if I had any good ideas. I said, “Not off the top of my head, but let me put a creative and a film crew on this.” He agreed the opportunity was important enough to bring in outside help on, and we got to work.

Chris Reimer, our VP of Social Media (me), contacted Bill Streeter of Hydraulic Pictures. A documentary filmmaker with some amazing work under his belt, Bill would prove to be the perfect choice to concept and shoot this project.

Falk Harrison video production

Bill shot raw footage on location of Mike and his pitmaster, Casey Jovick, with help from Chris and Bill’s business partner, Gretta Forrester. Mike and Casey are, believe it or not, pretty humble guys, which presented a small problem. They’re masters at their craft, having trained with some of the best chefs in the world. However, like most of us, they’re a bit shy around a camera. Per the show’s instructions, this audition video needed to be loud and boastful. As conflict makes the reality TV world go ’round, the producers had to ensure that Mike and Casey could hold their own. So they had to be quite a bit louder and more boastful than normal. After a slow start, Bill kept shooting and providing advice as Chris and Gretta jumped up and down in the background, imploring Mike and Casey to get crazy. Eventually, they got warmed up and began explaining their smoking process, talking trash about Memphis BBQ, and basically claiming the $50,000 prize before even appearing on the show.

Bill got what he needed, chose a great musical track, and added a nice little message to Memphis at the end. With a final video in hand, Mike submitted his application to BBQ Pitmasters. Within a week, he had received the good news: they were going to Tampa at the end of January to be on the show. Tune in to Destination America on April 26th for the Season 6 premiere!

What’s the ROI of this expenditure? Prospective clients ask us this all the time. In this case, it would be a tough calculation. Mike didn’t ask that question; he just knew that appearing on television would be a huge break for them. Since opening Sugarfire in 2012, Mike has generated amazing publicity via sandwich giveaways during the government shutdown, winning awards like Best New Restaurant in St. Louis and Best BBQ in St. Louis, making a Sweet Baby Cheezus sandwich for famed NYC PR man Peter Shankman, and the list goes on. Mike knows that such publicity adds up over time. Mike and his team are very thankful and honored to be mentioned among St. Louis’ best barbeque joints after less than a year and a half in operation, but they’re not resting on their laurels. They’ve built a social media machine (check out the post they did on Facebook, announcing their appearance on the show – over 500 likes). Mike uses this ever-growing marketing asset on a daily basis to drive traffic to the restaurant. They also employed Falk Harrison to build their website, which was a substantial investment for them.

Mike and his team are taking a long-term approach to social media and brand building, and the lines out the door are evidence that it’s paying off.

Falk Harrison has been helping organizations with marketing and communications since 1971. Believe it or not, we don’t specialize in making 3-minute reality TV show audition videos; we simply apply great thinking to whatever communication challenge stands before us. The storytelling mediums have changed over the years, and video is the latest (and one of the greatest) ways to communicate with your key stakeholders. To star in your own video production, customized for your organization’s specific needs, contact Jon Falk at (314) 531-1410.

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Work: Recruitment Website and Videos for Benjamin F. Edwards & Co

Benjamin F. Edwards & Co. (BFEC) is growing by leaps and bounds, spreading new locations across the country. To both spur and continue this growth, the organization reached out to Falk Harrison to design and implement a messaging strategy.

The organization does benefit from investors placing their trust in and their assets with a Benjamin F. Edwards & Co. financial consultant (FC). However, after conducting research, we determined that accelerated growth would be realized if financial consultants working at other full-service broker-dealers decided to make the move to Benjamin F. Edwards & Co. The book of business they’d bring with them would be the new clients BFEC is seeking.

Falk Harrison built a microsite designed to highlight how easy it is for FCs to move to BFEC, what the core values of the organization would mean to them should they decide to make the move, and how great the move worked out for the FC and his or her clients.

Benjamin F Edwards & Co Website

 
Our assignment started with three recruitment videos, focusing on the three core values the organization relies on every day. The values are integrity, trust and mutual respect. A video was concepted for each core value, and shot on location in St. Louis and Chattanooga, TN.

Benjamin F Edwards website

We shot photography of six current FCs, and solicited testimonials from them. Future potential Benjamin F. Edwards & Co. employees now have a website they can peruse while trying to make a very important life decision for themselves and their clients. BFEC wants to make it easy on FCs to figure out if the firm is going to be a good fit for them, and they want to make it easy to join and work at the firm. Falk Harrison’s job was to make this abundantly clear on the website. The site is rich with information and presents the organization in a fun, yet professional light. And our client reports that it’s working, as they continue to expand across the country.

To get Falk Harrison thinking, designing and implementing solutions for you, contact Jon Falk at (314) 531-1410.

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New Work: Webster University George Herbert Walker School of Business 2013 Notabene

The George Herbert Walker School of Business and Technology at Webster University has just released the fourth Notabene magazine designed by Falk Harrison. We have worked with Dean Benjamin Ola Akande, Ph.D. since 2009, and each year, Dr. Akande’s request is simple: “This has to be better than last year.”

In 2010, we highlighted the school using the concept of Social Media, featuring a visit by Twitter’s founder Jack (@Jack) Dorsey. Back then, we were at the very beginning of mass acceptance of social media as a business communication tool.

In 2011, we highlighted the new home of the school, the East Academic Building. The building was designed by noted architect Robert A. M. Stern, Dean of the Yale University School of Architecture.

In 2012, we turned our focus to diversity, with a theme of “Inclusive Excellence.” The metaphor of the centennial celebration of the Oreo Cookie paired with an all black-and-white magazine helped us accentuate excellence from an eclectic mix of people from around the globe.

And this year, we share the “Evidence” of The Walker School’s success from every standpoint. Is the 2013 edition the best Notabene yet? The jury is still out, but we wanted to share the evidence with you and let you be the judge.

 

p.s. Falk Harrison also produced this year’s University Report for Webster University at large.

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New Work: Bi-State Development Agency 2013 State of the Agency Report

Bi-State Development Agency, commonly known in the community as Metro, has been impacting the St. Louis region since 1949. Many think of Metro as the local transit authority, but their true mission is solving regional problems and driving economic development around the two-state region of Greater Metropolitan St. Louis.

For their recent State of the Agency report, Bi-State worked with Falk Harrison to craft a document designed to change the mindset that the Agency is solely responsible for operating the Metro mass transit system. In fact, Bi-State operates as three distinct yet interrelated businesses: Metro Transit, The St. Louis Downtown Airport, and Business Enterprises. Each operation works to achieve the common goal of fueling the growth of the local economy.

The Bi-State/Falk Harrison team chose to place a special supplement in the St. Louis Business Journal. This is the audience directly impacted by Bi-State’s catalytic efforts that yield job creation, residential and commercial development, and economic growth. Our team learned this first-hand by performing hours of research and conducting interviews with key stakeholders of the Agency. The intelligence gathered aided us in developing the strategy and messaging for this year’s annual report. Along the way we learned a great deal about the Agency and the first-class people working hard for our region.

This year’s report is a bold statement, delivering the Agency’s message directly to their key demographic and beginning the journey of solidifying the Agency’s impact on our economy in the eyes of the region’s business and public leaders.

If you didn’t receive your St. Louis Business Journal, you can experience the whole publication for yourself below.

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