What difference can five minutes make? A world of difference when it’s five minutes of time engaged with your child each day.
Numerous research studies have shown that human relationships are the foundation of every child’s early social and emotional development and healthy well-being. Better outcomes can be achieved with a minimum of five minutes of parent/child interaction each day. With this in mind, Falk Harrison developed the 5 Minute Miracle public awareness campaign for Project LAUNCH — a national initiative administered locally by Vision for Children at Risk. The 5 Minute Miracle campaign provides parents with ideas for fun, age-appropriate everyday activities they can do with their children from birth to age eight.
While the public awareness campaign is primarily focused on two ZIP Codes in North St. Louis, the message is equally relevant to all parents of children in the target age group. The campaign is being communicated through 30-second radio spots, bus shelter ads and transit ads in St. Louis. Additional materials include a 2015 wall calendar, posters and a brochure. All of the materials include ideas for fun activities that parents can do with their children.
For more information about the 5 Minute Miracle and Project LAUNCH, visit stopandplay.org or call 314-534-6015.
The George Herbert Walker School of Business and Technology at Webster University has just released the fourth Notabene magazine designed by Falk Harrison. We have worked with Dean Benjamin Ola Akande, Ph.D. since 2009, and each year, Dr. Akande’s request is simple: “This has to be better than last year.”
In 2010, we highlighted the school using the concept of Social Media, featuring a visit by Twitter’s founder Jack (@Jack) Dorsey. Back then, we were at the very beginning of mass acceptance of social media as a business communication tool.
In 2011, we highlighted the new home of the school, the East Academic Building. The building was designed by noted architect Robert A. M. Stern, Dean of the Yale University School of Architecture.
In 2012, we turned our focus to diversity, with a theme of “Inclusive Excellence.” The metaphor of the centennial celebration of the Oreo Cookie paired with an all black-and-white magazine helped us accentuate excellence from an eclectic mix of people from around the globe.
And this year, we share the “Evidence” of The Walker School’s success from every standpoint. Is the 2013 edition the best Notabene yet? The jury is still out, but we wanted to share the evidence with you and let you be the judge.
p.s. Falk Harrison also produced this year’s University Report for Webster University at large.
Bi-State Development Agency, commonly known in the community as Metro, has been impacting the St. Louis region since 1949. Many think of Metro as the local transit authority, but their true mission is solving regional problems and driving economic development around the two-state region of Greater Metropolitan St. Louis.
For their recent State of the Agency report, Bi-State worked with Falk Harrison to craft a document designed to change the mindset that the Agency is solely responsible for operating the Metro mass transit system. In fact, Bi-State operates as three distinct yet interrelated businesses: Metro Transit, The St. Louis Downtown Airport, and Business Enterprises. Each operation works to achieve the common goal of fueling the growth of the local economy.
The Bi-State/Falk Harrison team chose to place a special supplement in the St. Louis Business Journal. This is the audience directly impacted by Bi-State’s catalytic efforts that yield job creation, residential and commercial development, and economic growth. Our team learned this first-hand by performing hours of research and conducting interviews with key stakeholders of the Agency. The intelligence gathered aided us in developing the strategy and messaging for this year’s annual report. Along the way we learned a great deal about the Agency and the first-class people working hard for our region.
This year’s report is a bold statement, delivering the Agency’s message directly to their key demographic and beginning the journey of solidifying the Agency’s impact on our economy in the eyes of the region’s business and public leaders.
If you didn’t receive your St. Louis Business Journal, you can experience the whole publication for yourself below.
Founded in 1915, Webster University is a global institution headquartered in the St. Louis suburb of Webster Groves, MO, and is comprised of campuses in 60 cities across four continents. With 22,000 students and 157,000 alumni spread out across the globe, Webster is the only Tier 1, private, nonprofit university with campus locations around the world. Students from all 50 states and 148 countries call Webster University home.
Dr. Elizabeth (Beth) Stroble co-leads Webster University with Dr. Julian Schuster as an institution of higher education with global reach. According to the school’s administration, they had not published an annual report or university report for many years. With Webster’s centennial fast approaching in 2015, the school engaged Falk Harrison to produce a university report that presented their unique offering: a global education with local connections, nearly unparalleled diversity, and a bold transformational experience for everyone involved.
The 2013 University Report is an introduction to the global perspective that empowers Webster’s faculty and students. Below are a few spreads that demonstrate how Falk Harrison expressed this vision and perspective in a bold, creative and inspiring way.
Arbor Management has been serving the Edwardsville area’s tree management needs for over five years. Owner Nic Demetrulias wanted an updated brand and look for his print collateral and promotional pieces, and approached Falk Harrison for help.
We reviewed their brand position and that of their local competitors and found that Arbor Management was using dated and inconsistent messaging. We determined that a rebranding was the answer. Nic asked for a few specific pieces to be redesigned, but while we were at it, we redesigned most everything.
One of our designers, David Kendall, took on the challenge. He had an idea for a new logo and ran with it. In addition to the updated mark, we also developed a new brand definition, a unique selling proposition and refreshed marketing language. We then extended the new brand identity to their business papers, advertising and vehicle graphics.
Nic was absolutely thrilled with the look and feel of the rebrand. We offered several marketing ideas that he had not asked for, but once he saw them, he knew they’d help his business generate additional leads and sales. We have some additional direct mail and display banner work to complete, but Nic is now feeling very confident as he promotes his business with the brand.