Branding

The Best of Falk Harrison 2014 Digital

As 2014 draws to a close, we take a look back at some of the digital work that Falk Harrison has produced this year for some amazing clients.

Our 2014 digital portfolio includes multi-platform responsive websites for consumer and home improvement products, schools, restaurants and non-profits, encompassing custom web design, video, original photography and illustration, e-commerce, store and product finders and more.

A sampling of this year’s digital work can be viewed in the short video below.

Rebranding Fun: Miracle Recreation

With over 85 years of experience, Miracle Recreation is one of the oldest and largest commercial playground manufacturers in the country and produces some of the highest quality products and customer satisfaction rates in the industry.

Miracle’s parent company, PlayPower, asked Falk Harrison to help them rebrand Miracle, while preserving and celebrating a proud heritage of quality, innovation and value. After a thorough review of the existing brand, Falk Harrison proposed a completely new and extensive brand and identity system for all marketing and business communication vehicles. The new Miracle brand officially launched as The Face of Play on the flagship communication, the 2013 catalog. Falk Harrison continued to work with Miracle to extend the new brand to the product brand level as well, showcasing the innovative Mega Phyzics™ line at its debut at their national trade show in late 2012.

PlayPower and Falk Harrison have worked together to strategically redesign and produce brand work and marketing materials for their well-known Little Tikes Commercial brand, as well.

 

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Jimmy John’s Sets Prime Example for Social Media as Customer Service Tool

Today I felt that strong sandwich craving that’s unique to fans of Jimmy John’s, so I headed to their Facebook page to order my usual #9. Always curious about the user experience in social media and how brands present themselves in the space, I took a moment to review their wall to see if they were interacting with their customers. I was blown away by how well Jimmy John’s engaged their customers online. Their Facebook page is a no holds barred groundswell of wall post activity, and the voice behind the scenes at Jimmy John’s is a class act.

As shown in the snapshot above (you’ve got to read it to believe it), Jimmy John’s is on top of their customer service and responsiveness. I first experienced their “Free Smells” back in the early 90′s at their original location in Charleston, IL, off the campus of my alma mater, Eastern Illinois University. They are now a fast-growing franchised operation with 1200 locations across the country and over 740,000 Facebook fans (as of today). Jimmy John’s is a brand with a huge client base to endear and delight.

As any fast-growing B2C corporation that has embraced social media can tell you, your fans can be as gracious and forthcoming with praise as they are with harsh criticism. Jimmy John’s seems to handle it all in stride.

Kudo’s to “Gary” for his bravery in engaging Jimmy John’s regarding their controversial texting-while-driving TV commercial. It will be interesting to see what the end result is on this Facebook wall post. Either way, the quick and agile customer engagement on the front lines of social media means Jimmy John’s “gets it.”

What do you think? Is this worthy of a future business school case study?

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