Recent Posts

Falk Harrison Captures Honors in Local BMA-TAM Awards Competition

Each year the Business Marking Association (BMA) of St. Louis puts on the Targeted Advertising & Marketing (TAM) awards. The TAM Awards are a great way to focus attention on the best marketing work being done in St. Louis. Here is the cool thing, the TAM Awards are not simply about celebrating good looking work from a design perspective, the TAMs are also intended to recognize work that achieves a business result. We applaud this balanced approach as providing client-focused solutions centered on great design and strategic thinking aligns with how we spend our days here at Falk Harrison. At the end of the day, we are here to do more meaningful work that produces a meaningful result for our client.

Since 1971, Falk Harrison has been recognized with countless TAM Awards. Here is a complete list of our 2014 TAM Awards:

Montessori Land School of St. Louis BrochureSilver Award

Montessori Land School of  St. Louis BrandingSilver Award

Crestwood Holdings, Inc. 2013 Annual ReportGold Award

Jabian JournalGold Award

Build-A-Bear Workshop, Inc. 2013 Annual Report – Best in Class Award

TAMS

Stories in the Making: 43 Years of Designing Annual Reports.

For over 43 years, Falk Harrison has designed and produced annual reports that effectively connect with stakeholders. Working hand-in-hand with our client partners, we have helped tell inspiring stories – and we have built our own storied history along the way.

We know a compelling annual report is not the result of a formulaic process. More often, a team of dedicated people works in unison to navigate the challenging landscape that is inherent to crafting a powerful communication tool. The greatest reward for the annual report team is simply the memories of a journey filled with behind-the-scenes stories that are personal, unique, and integral to the long-lasting client relationships we cherish.

Falk Harrison would love to tell your company’s story – a story where we help you clearly articulate and communicate your key messages and value-drivers. And rest assured our journey together will be filled with stories worth telling.

Enjoy this look at some of those stories that we created in our 43 years of producing annual reports.

Falk Harrison is Now Hiring for Digital

Web Front-End Designer/Developer

Full-Time

About this Job:

Falk Harrison is looking for a full-time, web designer/developer specializing in front-end digital design and development with WordPress integration. You should enjoy working in an agency setting, be comfortable balancing multiple projects and have a passion for the development of great online experiences. You’ll get to work on branded websites for a diverse mix of high-profile clients and directly impact the success of their digital strategy.

Responsibilities:

  • Define, scope and manage project requirements (technical/functional/content)
  • Blueprint websites using wireframes, site maps and user flows
  • Create branding, navigation and UXD elements
  • Design mobile, responsive and adaptive websites and e-mail campaigns
  • Code websites using HTML, CSS, JQuery and PHP
  • Produce adaptive, responsive and progressively enhanced websites
  • Incorporate SEO and UXD best practices
  • Debug, performance analysis and quality control

Requirements:

  • BFA in Graphic Design, BS in Computer Science or equivalent work experience
  • Expert knowledge of front-end website development
  • Extensive experience with dynamic websites
  • Core understanding of WordPress platform and plug-in space
  • Great debugging and reasoning skills

Pluses:

  • Experience with back end development frameworks like Ruby on Rails or Django
  • Experience with web databases such as Postgresql and MySQL
  • Experience with paid SEO campaigns and multivariate testing
  • Experience with e-commerce, CRM, CEM and EMM vendor integrations
  • Experience with version control such as Git
  • Experience with website hosting, backups and migrations

Please send digital copies of your resume and portfolio, plus preferred contact method, to careers@falkharrison.com. All information submitted will remain strictly confidential.

Work: TWP Products Website Design and Build

TWP Products website

Amteco Inc. currently has two different product lines: TWP and Zero Rust. Each product is featured on the Amteco corporate website, but their goal was to launch individual product sites for each brand. TWP was the first project to commence, and Falk Harrison got the call to design and build the new site.

One of our first decisions was the URL. Several ideal URLs were already in use by various TWP dealers. Amteco had previously purchased some other URLs, but none seemed to fit the bill. After a brainstorm, we came up with UseTWP.com, hoping the call to action right in the address would give the company an edge.

Our creative director, Steve Hartman, shot photography of the four product cans (a fifth was subsequently added). We presented site design comps to the client, and after approval, our development team built the store locator, project planner, and the color samples order page.

TWP Products website

Our client was thrilled with the result, and we’ve continued to work with Amteco on videos and brand development. A new website for Zero Rust is in the offing, as well.

Falk Harrison has been building websites since 1995, and our creatives and developers are ready to help you take your web presence up a few notches. To get us building you a site that helps you claim thought leadership, generate leads, and close sales, contact Jon Falk at (314) 531.1410.

Tags: , , , , , ,

Work: Sugarfire Smoke House Video Production


CAUTION: just a bit of foul language in the video

Late last year, Mike Johnson, owner of St. Louis BBQ joint Sugarfire Smoke House, received an email that made him jump out of his chair. The producers of the TV series BBQ Pitmasters invited Sugarfire to apply to appear on the show. All the producers needed was a 3-5 minute audition video that explained, with as much in-your-face attitude as possible, why Sugarfire deserved to be on the show.

Mike texted me, asking if I had any good ideas. I said, “Not off the top of my head, but let me put a creative and a film crew on this.” He agreed the opportunity was important enough to bring in outside help on, and we got to work.

Chris Reimer, our VP of Social Media (me), contacted Bill Streeter of Hydraulic Pictures. A documentary filmmaker with some amazing work under his belt, Bill would prove to be the perfect choice to concept and shoot this project.

Falk Harrison video production

Bill shot raw footage on location of Mike and his pitmaster, Casey Jovick, with help from Chris and Bill’s business partner, Gretta Forrester. Mike and Casey are, believe it or not, pretty humble guys, which presented a small problem. They’re masters at their craft, having trained with some of the best chefs in the world. However, like most of us, they’re a bit shy around a camera. Per the show’s instructions, this audition video needed to be loud and boastful. As conflict makes the reality TV world go ’round, the producers had to ensure that Mike and Casey could hold their own. So they had to be quite a bit louder and more boastful than normal. After a slow start, Bill kept shooting and providing advice as Chris and Gretta jumped up and down in the background, imploring Mike and Casey to get crazy. Eventually, they got warmed up and began explaining their smoking process, talking trash about Memphis BBQ, and basically claiming the $50,000 prize before even appearing on the show.

Bill got what he needed, chose a great musical track, and added a nice little message to Memphis at the end. With a final video in hand, Mike submitted his application to BBQ Pitmasters. Within a week, he had received the good news: they were going to Tampa at the end of January to be on the show. Tune in to Destination America on April 26th for the Season 6 premiere!

What’s the ROI of this expenditure? Prospective clients ask us this all the time. In this case, it would be a tough calculation. Mike didn’t ask that question; he just knew that appearing on television would be a huge break for them. Since opening Sugarfire in 2012, Mike has generated amazing publicity via sandwich giveaways during the government shutdown, winning awards like Best New Restaurant in St. Louis and Best BBQ in St. Louis, making a Sweet Baby Cheezus sandwich for famed NYC PR man Peter Shankman, and the list goes on. Mike knows that such publicity adds up over time. Mike and his team are very thankful and honored to be mentioned among St. Louis’ best barbeque joints after less than a year and a half in operation, but they’re not resting on their laurels. They’ve built a social media machine (check out the post they did on Facebook, announcing their appearance on the show – over 500 likes). Mike uses this ever-growing marketing asset on a daily basis to drive traffic to the restaurant. They also employed Falk Harrison to build their website, which was a substantial investment for them.

Mike and his team are taking a long-term approach to social media and brand building, and the lines out the door are evidence that it’s paying off.

Falk Harrison has been helping organizations with marketing and communications since 1971. Believe it or not, we don’t specialize in making 3-minute reality TV show audition videos; we simply apply great thinking to whatever communication challenge stands before us. The storytelling mediums have changed over the years, and video is the latest (and one of the greatest) ways to communicate with your key stakeholders. To star in your own video production, customized for your organization’s specific needs, contact Jon Falk at (314) 531-1410.

Tags: , , , , , , , , ,